Anyone who thinks millennials don’t do much and is lazy has probably never met a social media influencer. This also applies to anyone who believes that society doesn’t play a crucial role in a business. Influencers are and will continue to be the future of advertising.
Old-fashioned advertising campaigns via TV, radio, and banners on the internet make way for the popular millennial who (usually) advertises brands on social media platforms, mainly Instagram.
Influencers replace billboards and TV commercials. And this strategy works for businesses where old-fashioned marketing doesn’t, scientists say.